MICROSOFT CORP Selling & Marketing Expense 2008-2026 | MSFT
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What is selling & marketing expense?
Selling and marketing expenses represent the costs of promoting and distributing products or services to customers.
What is MICROSOFT CORP's current selling & marketing expense?
MICROSOFT CORP (MSFT) annual selling & marketing expense for 2025 was $25.65B, a 4.90% increase from 2024. MICROSOFT CORP selling & marketing expense for the quarter ending March 31, 2026 was $6.81B.
What was MICROSOFT CORP's selling & marketing expense in 2024?
MICROSOFT CORP annual selling & marketing expense for 2024 was $24.46B, a 7.46% increase from 2023.
What was MICROSOFT CORP's selling & marketing expense in 2023?
MICROSOFT CORP annual selling & marketing expense for 2023 was $22.76B, a 4.28% increase from 2022.
What is MICROSOFT CORP's 5-year selling & marketing expense CAGR?
MICROSOFT CORP selling & marketing expense grew at a compound annual growth rate (CAGR) of 5.53% from FY2020 to FY2025, going from $19.60B to $25.65B over 5 years.
Selling & Marketing Expense History
Year-over-year comparison from 10-K annual reports
Key Statistics
Trend Direction
Growing
CAGR+5.5%
FY2020
$19.60B
→
FY2025
$25.65B
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5 years selected
Selling & Marketing Expense History
| Period | Value | Change | Source |
|---|---|---|---|
| FY2025 | $25.65B | +4.9% | 10-K |
| FY2024 | $24.46B | +7.5% | 10-K |
| FY2023 | $22.76B | +4.3% | 10-K |
| FY2022 | $21.82B | +8.5% | 10-K |
| FY2021 | $20.12B | +2.6% | 10-K |
| FY2020 | $19.60B | +7.6% | 10-K |
| FY2019 | $18.21B | +4.3% | 10-K |
| FY2018 | $17.47B | +13.0% | 10-K |
| FY2017 | $15.46B | +5.6% | 10-K |
| FY2016 | $14.63B | -6.9% | 10-K |
| FY2015 | $15.71B | -0.6% | 10-K |
| FY2014 | $15.81B | +3.5% | 10-K |
| FY2013 | $15.28B | +10.2% | 10-K |
| FY2012 | $13.86B | -0.6% | 10-K |
| FY2011 | $13.94B | +5.5% | 10-K |
| FY2010 | $13.21B | +2.6% | 10-K |
| FY2009 | $12.88B | -2.9% | 10-K |
| FY2008 | $13.26B | - | 10-K |
Company: MICROSOFT CORPTicker: MSFTSector: TechnologyIndustry: Services-Prepackaged SoftwareView company profile →