01—History
Selling & Marketing Expense History
Year-over-year comparison from 10-K annual reports · Dashed line: constant growth FY2020–FY2025. Drag across the bars to change the range.
- $1.66B
02—Ledger
Selling & Marketing Expense, period by period
| Period | Scale | Value | Change | Source |
|---|---|---|---|---|
| FY2025 | $1.66B | +19.4% | 10-K | |
| FY2024 | $1.39B | +14.2% | 10-K | |
| FY2023 | $1.22B | −0.8% | 10-K | |
| FY2022 | $1.23B | +36.4% | 10-K | |
| FY2021 | $901.6M | +49.7% | 10-K | |
| FY2020 | $602.0M | +27.3% | 10-K | |
| FY2019 | $472.8M | +35.1% | 10-K | |
| FY2018 | $350.1M | +55.1% | 10-K | |
| FY2017 | $225.7M | +74.7% | 10-K | |
| FY2016 | $129.2M | +83.6% | 10-K | |
| FY2015 | $70.4M | +53.2% | 10-K | |
| FY2014 | $45.9M | +96.7% | 10-K | |
| FY2013 | $23.4M | — | 10-K |
03—Questions
What is selling & marketing expense?
Selling and marketing expenses represent the costs of promoting and distributing products or services to customers.
What is SHOPIFY INC.'s current selling & marketing expense?
SHOPIFY INC. (SHOP) annual selling & marketing expense for 2025 was $1.66B, a 19.38% increase from 2024. SHOPIFY INC. selling & marketing expense for the quarter ending March 31, 2026 was $496.0M.
What was SHOPIFY INC.'s selling & marketing expense in 2024?
SHOPIFY INC. annual selling & marketing expense for 2024 was $1.39B, a 14.18% increase from 2023.
What was SHOPIFY INC.'s selling & marketing expense in 2023?
SHOPIFY INC. annual selling & marketing expense for 2023 was $1.22B, a 0.81% decline from 2022.
What is SHOPIFY INC.'s 5-year selling & marketing expense CAGR?
SHOPIFY INC. selling & marketing expense grew at a compound annual growth rate (CAGR) of 22.53% from FY2020 to FY2025, going from $602.0M to $1.66B over 5 years.
- Company
- SHOPIFY INC.
- Ticker
- SHOP
- Sector
- Technology
- Industry
- Services-Prepackaged Software