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AppLovin Corp Goodwill 2019-2026 | APP

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What is goodwill?

Goodwill represents the premium paid above fair market value in business acquisitions, reflecting intangible value such as brand recognition and customer relationships.

What is AppLovin Corp's current goodwill?

AppLovin Corp (APP) annual goodwill for 2025 was $1.54B, a 5.65% increase from 2024. AppLovin Corp goodwill for the quarter ending March 31, 2026 was $1.52B.

What was AppLovin Corp's goodwill in 2024?

AppLovin Corp annual goodwill for 2024 was $1.46B, a 2.63% decline from 2023.

What was AppLovin Corp's goodwill in 2023?

AppLovin Corp annual goodwill for 2023 was $1.50B, a 17.91% decline from 2022.

What is AppLovin Corp's 5-year goodwill CAGR?

AppLovin Corp goodwill grew at a compound annual growth rate (CAGR) of 43.88% from FY2020 to FY2025, going from $249.8M to $1.54B over 5 years.

Goodwill History

Year-over-year comparison from 10-K annual reports

Key Statistics
Trend Direction
Stable
CAGR+43.9%
FY2020
$249.8M
FY2025
$1.54B
19202122232425
5 years selected
Goodwill History
PeriodValueChangeSource
FY2025$1.54B+5.6%10-K
FY2024$1.46B-2.6%10-K
FY2023$1.50B-17.9%10-K
FY2022$1.82B+88.7%10-K
FY2021$966.4M+286.9%10-K
FY2020$249.8M+82.2%10-K
FY2019$137.1M-10-K
Company: AppLovin CorpTicker: APPSector: TechnologyIndustry: Services-Computer Programming, Data Processing, Etc.View company profile →