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AppLovin Corp Selling & Marketing Expense 2019-2026 | APP

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What is selling & marketing expense?

Selling and marketing expenses represent the costs of promoting and distributing products or services to customers.

What is AppLovin Corp's current selling & marketing expense?

AppLovin Corp (APP) annual selling & marketing expense for 2025 was $203.7M, a 19.46% decline from 2024. AppLovin Corp selling & marketing expense for the quarter ending March 31, 2026 was $60.8M.

What was AppLovin Corp's selling & marketing expense in 2024?

AppLovin Corp annual selling & marketing expense for 2024 was $252.9M, a 10.89% increase from 2023.

What was AppLovin Corp's selling & marketing expense in 2023?

AppLovin Corp annual selling & marketing expense for 2023 was $228.0M, a 75.20% decline from 2022.

What is AppLovin Corp's 5-year selling & marketing expense CAGR?

AppLovin Corp selling & marketing expense grew at a compound annual growth rate (CAGR) of 20.16% from FY2020 to FY2025, going from $627.8M to $203.7M over 5 years.

Selling & Marketing Expense History

Year-over-year comparison from 10-K annual reports

Key Statistics
Trend Direction
Stable
CAGR-20.2%
FY2020
$627.8M
→
FY2025
$203.7M
19202122232425
5 years selected
Selling & Marketing Expense History
PeriodValueChangeSource
FY2025$203.7M-19.5%10-K
FY2024$252.9M+10.9%10-K
FY2023$228.0M-75.2%10-K
FY2022$919.5M-18.6%10-K
FY2021$1.13B+80.0%10-K
FY2020$627.8M+30.3%10-K
FY2019$481.8M-10-K
Company: AppLovin CorpTicker: APPSector: TechnologyIndustry: Services-Computer Programming, Data Processing, Etc.View company profile →