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Salesforce, Inc. Annual Report, Year Ended Jan 31, 2025

Filing Date
Filed March 5, 2025
Period End
January 31, 2025
Security
CRM
One revenue dollarkept$0.16
In the record · 2016–202610-K1110-Q328-K144

CRM filed 11 annual reports (10-K), 32 quarterly reports (10-Q) and 144 current reports (8-K) between 2016 and 2026.

  1. Leadership change8-K · Aug ’18Aug ’18
  2. Material agreement8-K · Dec ’20Dec ’20
  3. Restructuring8-K · Jan ’23Jan ’23
  4. Leadership change8-K · Sep ’26Sep ’26

Summary

Summary of the 10-K filed March 5, 2025. Cited figures are marked; the original filing is the authoritative source.

Salesforce, Inc. reported robust financial performance for the fiscal year ended January 31, 2025, demonstrating strong top-line growth and significant improvements in profitability.

The company's total revenue reached $37.9 billiona, marking a 9% year-over-year increase, primarily driven by its subscription and support services which constitute 94% of total revenue. This growth was supported by expanding customer relationships, increased geographic reach, and the successful adoption of its platform, including the newly introduced Agentforce, an AI-powered agent layer. Profitability saw a substantial enhancement, with income from operations growing to $7.2 billion, resulting in an operating margin of 19%, a notable increase from 14% in the prior year.

Diluted net income per share also saw a healthy rise to $6.36b. The company generated strong operating cash flow of $13.1 billion, a 28% increase year-over-year, and ended the fiscal year with $14.0 billion in cash, cash equivalents, and marketable securities. Salesforce also continued its commitment to shareholder returns through a substantial share repurchase program and initiated a dividend program.

Key strategic priorities include deepening customer relationships through cross-selling and upselling, expanding international presence, focusing on industry-specific solutions, and leveraging its partner ecosystem. While the company highlights stabilizing buying environments, it acknowledges potential impacts from a reemergence of slower growth in new and renewal business and foreign currency fluctuations. Overall, Salesforce demonstrates a strong financial position and a clear strategy focused on AI integration and customer success.

Key Highlights

  1. Total revenue for the fiscal year ended January 31, 2025, reached $37.9 billion, a 9% increase year-over-year, primarily driven by subscription and support services.
  2. Income from operations significantly increased to $7.2 billion, expanding the operating margin to 19%, up from 14% in the previous year.
  3. Diluted net income per share rose to $6.36, compared to $4.20 in the prior year.
  4. Cash provided by operations increased by 28% to $13.1 billion, with total cash, cash equivalents, and marketable securities standing at $14.0 billion as of January 31, 2025.
  5. The company repurchased approximately 30 million shares for $7.8 billion during the fiscal year and paid out $1.5 billion in dividends.
  6. Total remaining performance obligation (RPO) grew 11% year-over-year to $63.4 billion, indicating strong future contracted revenue.
  7. Salesforce continues to invest heavily in AI capabilities, notably introducing Agentforce, an AI agent layer integrated across its platform to enhance customer success and employee productivity.

Follow one dollar

Of each $1.00 of revenue in FY2025, Salesforce, Inc. kept $0.16.

  1. Revenue$37.90B100.0%
  2. Cost of revenue−$8.64B22.8%
  3. Gross profit$29.25B77.2%
  4. Operating costs−$22.05B58.2%
  5. Operating income$7.21B19.0%
  6. Interest, other & tax−$1.01B2.7%
  7. Net income$6.20B16.4%
Computed from 10-KFY2025filed March 5, 2025Computed from this filing’s revenue, gross profit, operating income and net income · right columngrey figure: share of revenue

Where FY2025 revenue went

$37.90B
  • Other operating costs: $16.55B, 44% of revenue
  • Cost of revenue: $8.64B, 23% of revenue
  • Net income: $6.20B, 16% of revenue
  • R&D: $5.49B, 14% of revenue
  • Interest, other & tax: $1.01B, 2.7% of revenue

Kept 16% as net income

Full revenue history →

Financial Statements

FY2025 against FY2024

Line itemFY2025FY2024Change
Revenue$37.90B$34.86B+8.7%
Cost of Revenue$8.64B$8.54B+1.2%
Gross Profit$29.25B$26.32B+11.2%
R&D Expenses$5.49B$4.91B+12.0%
Operating Expenses$22.05B$21.30B+3.5%
Operating Income$7.21B$5.01B+43.8%
Interest Expense$272.00M$283.00M−3.9%
Net Income$6.20B$4.14B+49.8%
EPS (Basic)$6.44$4.25+51.5%
EPS (Diluted)$6.36$4.20+51.4%
Shares Outstanding (Basic)962.00M974.00M−1.2%
Shares Outstanding (Diluted)974.00M984.00M−1.0%

Frequently Asked Questions

  1. What are Salesforce's primary revenue drivers and growth strategies?

    Salesforce's primary revenue driver is its subscription and support services, which accounted for 94% of total revenue in FY2025. Their growth strategy focuses on expanding relationships with existing customers through cross-selling and upselling, increasing geographic reach, developing industry-specific solutions, and leveraging their partner ecosystem. The integration of AI, particularly through their new 'Agentforce' offering, is a key element of their innovation and growth strategy.

  2. How has Salesforce's profitability evolved, and what is their outlook?

    Salesforce demonstrated significant improvements in profitability for the fiscal year ended January 31, 2025. Income from operations increased to $7.2 billion, resulting in an operating margin of 19%, up from 14% in the prior year. This improvement is attributed to revenue growth outpacing cost of revenue growth and efforts to optimize operating expenses, including restructuring initiatives. The company expects to continue driving operational efficiencies through AI and other programs.

  3. What is the company's approach to capital allocation and shareholder returns?

    Salesforce has a strong commitment to capital allocation and shareholder returns. They have an active share repurchase program, having repurchased approximately $7.8 billion of common stock in FY2025, with $10.6 billion remaining authorization as of January 31, 2025. Additionally, the company initiated a dividend program, paying out $1.5 billion in dividends during FY2025. They also evaluate strategic investments and acquisitions to complement their organic innovation.

  4. What are the key risks and challenges highlighted in the filing?

    Key risks and challenges include intense competition in the CRM market, potential cybersecurity breaches affecting customer data, the complexity of integrating acquired businesses, reliance on third-party providers, evolving privacy laws and regulations, the successful development and adoption of AI technologies (including potential ethical and social concerns), and macroeconomic factors such as global economic conditions, currency fluctuations, and geopolitical instability. The company also notes potential disruption from periodic changes to its sales organization and the need to manage customer attrition.