Back to INTU

INTUIT INC. Selling & Marketing Expense 2008-2026 | INTU

Beta

What is selling & marketing expense?

Selling and marketing expenses represent the costs of promoting and distributing products or services to customers.

What is INTUIT INC.'s current selling & marketing expense?

INTUIT INC. (INTU) annual selling & marketing expense for 2025 was $5.04B, a 16.77% increase from 2024. INTUIT INC. selling & marketing expense for the quarter ending April 30, 2026 was $1.79B.

What was INTUIT INC.'s selling & marketing expense in 2024?

INTUIT INC. annual selling & marketing expense for 2024 was $4.31B, a 14.62% increase from 2023.

What was INTUIT INC.'s selling & marketing expense in 2023?

INTUIT INC. annual selling & marketing expense for 2023 was $3.76B, a 6.69% increase from 2022.

What is INTUIT INC.'s 5-year selling & marketing expense CAGR?

INTUIT INC. selling & marketing expense grew at a compound annual growth rate (CAGR) of 19.71% from FY2020 to FY2025, going from $2.05B to $5.04B over 5 years.

Selling & Marketing Expense History

Year-over-year comparison from 10-K annual reports

Key Statistics
Trend Direction
Growing
CAGR+19.7%
FY2020
$2.05B
→
FY2025
$5.04B
080910111213141516171819202122232425
5 years selected
Selling & Marketing Expense History
PeriodValueChangeSource
FY2025$5.04B+16.8%10-K
FY2024$4.31B+14.6%10-K
FY2023$3.76B+6.7%10-K
FY2022$3.53B+33.4%10-K
FY2021$2.64B+29.1%10-K
FY2020$2.05B+6.3%10-K
FY2019$1.93B+18.1%10-K
FY2018$1.63B+15.3%10-K
FY2017$1.42B+9.8%10-K
FY2016$1.29B+0.1%10-K
FY2015$1.29B+11.3%10-K
FY2014$1.16B+3.1%10-K
FY2013$1.12B+8.6%10-K
FY2012$1.03B+7.7%10-K
FY2011$959.0M+5.0%10-K
FY2010$913.0M+0.7%10-K
FY2009$907.0M+7.8%10-K
FY2008$841.0M-10-K
Company: INTUIT INC.Ticker: INTUSector: TechnologyIndustry: Services-Prepackaged SoftwareView company profile →