What was Starbucks' primary growth strategy during this period?

Starbucks' primary growth strategy during this period was aggressive expansion of its store base, both domestically and internationally, coupled with a strong focus on establishing and strengthening its brand presence and delivering a premium coffee experience.

What key financial metrics should investors look for in this filing?

Investors should focus on revenue growth, profitability metrics (such as net income and margins), and details regarding capital expenditures related to store openings and expansion.

Was Starbucks expanding internationally at this time?

Yes, the company was actively pursuing international expansion during this period as part of its overall growth strategy to broaden its market reach.

What is the significance of the fiscal year ending September 27, 1997?

This date marks the end of the reporting period for which the financial and operational performance of Starbucks Corporation is detailed in the 10-K filing. It provides a snapshot of the company's status and achievements up to that point.

SBUX 10-K FY1997 Annual Report — Revenue, Net Income, EPS

Summary

Starbucks Corporation's 1997 10-K filing indicates a period of significant growth and expansion, characteristic of a company in its rapid development phase. The report, filed in late 1997 for the fiscal year ending September 27, 1997, highlights the company's continued efforts to increase its store count, both domestically and internationally, and to strengthen its brand presence. Investors should note the company's focus on expanding its retail footprint and its commitment to a premium coffee experience. This period likely showcases aggressive investment in new store openings and market penetration, which are key drivers of the company's revenue growth. The filing would provide insights into their financial performance, including revenue, profitability, and any significant capital expenditures undertaken to support this expansion.

Key Highlights

1Continued aggressive expansion of the store base, a primary growth driver.
2Focus on establishing and strengthening brand presence in new and existing markets.
3Commitment to the premium coffee experience as a core business strategy.
4Reporting on financial performance for the fiscal year ending September 27, 1997.
5Likely included details on revenue growth and profitability metrics.
6Information on capital expenditures to support ongoing expansion efforts.

STARBUCKS CORP Annual Report, Year Ended Sep 28, 1997

Summary

Key Highlights

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