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Fortinet, Inc. Selling & Marketing Expense 2009-2026 | FTNT

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What is selling & marketing expense?

Selling and marketing expenses represent the costs of promoting and distributing products or services to customers.

What is Fortinet, Inc.'s current selling & marketing expense?

Fortinet, Inc. (FTNT) annual selling & marketing expense for 2025 was $2.35B, a 14.80% increase from 2024. Fortinet, Inc. selling & marketing expense for the quarter ending March 31, 2026 was $636.3M.

What was Fortinet, Inc.'s selling & marketing expense in 2024?

Fortinet, Inc. annual selling & marketing expense for 2024 was $2.04B, a 1.93% increase from 2023.

What was Fortinet, Inc.'s selling & marketing expense in 2023?

Fortinet, Inc. annual selling & marketing expense for 2023 was $2.01B, a 18.97% increase from 2022.

What is Fortinet, Inc.'s 5-year selling & marketing expense CAGR?

Fortinet, Inc. selling & marketing expense grew at a compound annual growth rate (CAGR) of 16.97% from FY2020 to FY2025, going from $1.07B to $2.35B over 5 years.

Selling & Marketing Expense History

Year-over-year comparison from 10-K annual reports

Key Statistics
Trend Direction
Stable
CAGR+17.0%
FY2020
$1.07B
→
FY2025
$2.35B
0910111213141516171819202122232425
5 years selected
Selling & Marketing Expense History
PeriodValueChangeSource
FY2025$2.35B+14.8%10-K
FY2024$2.04B+1.9%10-K
FY2023$2.01B+19.0%10-K
FY2022$1.69B+25.3%10-K
FY2021$1.35B+25.5%10-K
FY2020$1.07B+15.6%10-K
FY2019$926.9M+18.5%10-K
FY2018$782.3M+11.6%10-K
FY2017$701.0M+11.9%10-K
FY2016$626.5M+33.2%10-K
FY2015$470.4M+48.9%10-K
FY2014$315.8M+40.4%10-K
FY2013$225.0M+25.6%10-K
FY2012$179.2M+23.1%10-K
FY2011$145.5M+30.0%10-K
FY2010$112.0M+16.3%10-K
FY2009$96.3M-10-K
Company: Fortinet, Inc.Ticker: FTNTSector: TechnologyIndustry: Computer Peripheral Equipment, NECView company profile →