ServiceNow, Inc. Selling & Marketing Expense 2010-2026 | NOW
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What is selling & marketing expense?
Selling and marketing expenses represent the costs of promoting and distributing products or services to customers.
What is ServiceNow, Inc.'s current selling & marketing expense?
ServiceNow, Inc. (NOW) annual selling & marketing expense for 2025 was $4.39B, a 13.86% increase from 2024. ServiceNow, Inc. selling & marketing expense for the quarter ending March 31, 2026 was $1.22B.
What was ServiceNow, Inc.'s selling & marketing expense in 2024?
ServiceNow, Inc. annual selling & marketing expense for 2024 was $3.85B, a 16.75% increase from 2023.
What was ServiceNow, Inc.'s selling & marketing expense in 2023?
ServiceNow, Inc. annual selling & marketing expense for 2023 was $3.30B, a 17.31% increase from 2022.
What is ServiceNow, Inc.'s 5-year selling & marketing expense CAGR?
ServiceNow, Inc. selling & marketing expense grew at a compound annual growth rate (CAGR) of 18.79% from FY2020 to FY2025, going from $1.85B to $4.39B over 5 years.
Selling & Marketing Expense History
Year-over-year comparison from 10-K annual reports
Key Statistics
Trend Direction
Growing
CAGR+18.8%
FY2020
$1.85B
→
FY2025
$4.39B
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5 years selected
Selling & Marketing Expense History
| Period | Value | Change | Source |
|---|---|---|---|
| FY2025 | $4.39B | +13.9% | 10-K |
| FY2024 | $3.85B | +16.8% | 10-K |
| FY2023 | $3.30B | +17.3% | 10-K |
| FY2022 | $2.81B | +22.8% | 10-K |
| FY2021 | $2.29B | +23.6% | 10-K |
| FY2020 | $1.85B | +20.9% | 10-K |
| FY2019 | $1.53B | +27.5% | 10-K |
| FY2018 | $1.20B | +34.4% | 10-K |
| FY2017 | $895.0M | +35.6% | 10-K |
| FY2016 | $660.0M | +32.4% | 10-K |
| FY2015 | $498.4M | +46.1% | 10-K |
| FY2014 | $341.1M | +74.8% | 10-K |
| FY2013 | $195.2M | +88.0% | 10-K |
| FY2012 | $103.8M | +204.3% | 10-K |
| FY2011 | $34.1M | +148.6% | 10-K |
| FY2010 | $13.7M | - | 10-K |
Company: ServiceNow, Inc.Ticker: NOWSector: TechnologyIndustry: Services-Prepackaged SoftwareView company profile →