Skip to content
AnalystLens

ServiceNow Annual Report, Year Ended Dec 31, 2020

Filing Date
Filed February 12, 2021
Period End
December 31, 2020
Security
NOW
One revenue dollarkept$0.03
In the record · 2016–202610-K1110-Q338-K97

NOW filed 11 annual reports (10-K), 33 quarterly reports (10-Q) and 97 current reports (8-K) between 2016 and 2026.

  1. Material agreement8-K · Jun ’17Jun ’17
  2. Leadership change8-K · Aug ’22Aug ’22
  3. Leadership change8-K · May ’26May ’26

Summary

Summary of the 10-K filed February 12, 2021. Cited figures are marked; the original filing is the authoritative source.

ServiceNow, Inc. (NOW) demonstrated robust revenue growth in 2020, driven by the increasing demand for digital transformation solutions, further accelerated by the COVID-19 pandemic.

The company's cloud-based platform, the Now Platform, enables businesses to automate and digitize workflows across IT, employee, and customer service functions. Financially, ServiceNow reported strong revenue growth, alongside strategic investments in research and development and sales and marketing to fuel future expansion. The company ended the year with a healthy cash position.

While facing broader economic uncertainties due to the pandemic, ServiceNow's subscription-based model provides a degree of revenue predictability. Key areas of focus include expanding international markets and continued innovation in AI and machine learning capabilities to maintain a competitive edge in the evolving enterprise software landscape.

Key Highlights

  1. ServiceNow reported significant revenue growth, underscoring the ongoing demand for digital workflow automation and transformation solutions.
  2. The COVID-19 pandemic acted as a catalyst, accelerating the need for ServiceNow's platform as businesses sought to maintain continuity and adapt to remote work environments.
  3. The company continues to invest heavily in Research & Development (R&D) and Sales & Marketing, indicating a focus on product innovation and market expansion.
  4. ServiceNow ended the fiscal year with a strong cash and cash equivalents balance, providing financial flexibility.
  5. The company's subscription-based revenue model offers a predictable revenue stream, though it also means new revenue impacts may be recognized over time.
  6. ServiceNow is actively pursuing strategic acquisitions, with a particular focus on enhancing its Artificial Intelligence (AI) and machine learning capabilities.
  7. The company's customer base is diverse, spanning various industries, with a notable increase in customers with Annual Contract Value (ACV) greater than $1 million.

Follow one dollar

Of each $1.00 of revenue in FY2020, ServiceNow kept $0.03.

  1. Revenue$4.52B100.0%
  2. Cost of revenue−$987.0M21.8%
  3. Gross profit$3.53B78.2%
  4. Operating costs−$3.33B73.8%
  5. Operating income$199.0M4.4%
  6. Interest, other & tax−$80.0M1.8%
  7. Net income$119.0M2.6%
Computed from 10-KFY2020filed February 12, 2021Computed from this filing’s revenue, gross profit, operating income and net income · right columngrey figure: share of revenue

Where FY2020 revenue went

$4.52B
  • Other operating costs: $2.31B, 51% of revenue
  • R&D: $1.02B, 23% of revenue
  • Cost of revenue: $987.0M, 22% of revenue
  • Net income: $119.0M, 2.6% of revenue
  • Interest, other & tax: $80.0M, 1.8% of revenue

Kept 2.6% as net incomeNet income $119.0M · 2.6%

Full revenue history →

Financial Statements

FY2020 against FY2019

Line itemFY2020FY2019Change
Revenue$4.52B$3.46B+30.6%
Cost of Revenue$987.00M$796.00M+24.0%
Gross Profit$3.53B$2.66B+32.6%
R&D Expenses$1.02B$749.00M+36.7%
Operating Expenses$3.33B$2.62B+27.1%
Operating Income$199.00M$42.00M+373.8%
Interest Expense$33.00M$33.00M0.0%
Net Income$119.00M$626.70M−81.0%
EPS (Basic)$0.12$0.67−81.8%
EPS (Diluted)$0.12$0.64−81.4%
Shares Outstanding (Basic)965.48M932.33M+3.6%
Shares Outstanding (Diluted)1.01B986.12M+2.7%

Frequently Asked Questions

  1. How did the COVID-19 pandemic impact ServiceNow's business?

    The COVID-19 pandemic significantly accelerated the demand for ServiceNow's digital transformation and workflow automation solutions as businesses needed to adapt to remote work, maintain business continuity, and digitize processes. The company also released specific applications to help customers manage workplace safety and employee health during the pandemic.

  2. What are ServiceNow's key growth drivers?

    Key growth drivers include the increasing enterprise adoption of digital transformation, the expansion of its cloud-based 'Now Platform' across IT, employee, and customer workflows, and continuous innovation in areas like AI and machine learning. Strategic acquisitions also play a role in enhancing its capabilities and market reach.

  3. What is ServiceNow's financial health and outlook?

    ServiceNow demonstrated strong revenue growth in 2020. The company maintains a healthy cash position and continues to invest in R&D and sales to drive future growth. While acknowledging broader economic uncertainties, its subscription model provides revenue predictability. The company expects continued growth, though the rate may moderate as the business matures.

  4. How does ServiceNow manage competition?

    ServiceNow competes in a dynamic and competitive market. It focuses on its single cloud platform strategy, continuous innovation, and expanding its partner ecosystem. The company aims to differentiate itself through its comprehensive workflow automation capabilities and a strong focus on customer success and user experience.