01—History
Selling & Marketing Expense History
Year-over-year comparison from 10-K annual reports · Dashed line: constant growth FY2021–FY2026. Drag across the bars to change the range.
- $1.77B
1 older move runs past ±150% (largest +207.2%); point at, tap or drag across the bars to read one.
02—Ledger
Selling & Marketing Expense, period by period
| Period | Scale | Value | Change | Source |
|---|---|---|---|---|
| FY2026 | $1.77B | +5.2% | 10-K | |
| FY2025 | $1.68B | +8.6% | 10-K | |
| FY2024 | $1.55B | −2.3% | 10-K | |
| FY2023 | $1.59B | +207.2% | 10-K | |
| FY2022 | $516.4M | +16.0% | 10-K | |
| FY2021 | $445.0M | −2.9% | 10-K | |
| FY2020 | $458.4M | +17.1% | 10-K | |
| FY2019 | $391.4M | +52.8% | 10-K | |
| FY2018 | $256.1M | −10.3% | 10-K | |
| FY2017 | $285.5M | +43.9% | 10-K | |
| FY2016 | $198.3M | −15.7% | 10-K | |
| FY2015 | $235.3M | −2.3% | 10-K | |
| FY2014 | $241.0M | −6.3% | 10-K | |
| FY2013 | $257.3M | +40.0% | 10-K | |
| FY2012 | $183.7M | +4.2% | 10-K | |
| FY2011 | $176.3M | +14.1% | 10-K | |
| FY2010 | $154.5M | +8.8% | 10-K | |
| FY2009 | $142.0M | −8.1% | 10-K | |
| FY2008 | $154.4M | — | 10-K |
03—Questions
What is selling & marketing expense?
Selling and marketing expenses represent the costs of promoting and distributing products or services to customers.
What is TAKE TWO INTERACTIVE SOFTWARE INC's current selling & marketing expense?
TAKE TWO INTERACTIVE SOFTWARE INC (TTWO) annual selling & marketing expense for 2026 was $1.77B, a 5.17% increase from 2025. TAKE TWO INTERACTIVE SOFTWARE INC selling & marketing expense for the quarter ending March 31, 2026 was $392.2M.
What was TAKE TWO INTERACTIVE SOFTWARE INC's selling & marketing expense in 2025?
TAKE TWO INTERACTIVE SOFTWARE INC annual selling & marketing expense for 2025 was $1.68B, a 8.61% increase from 2024.
What was TAKE TWO INTERACTIVE SOFTWARE INC's selling & marketing expense in 2024?
TAKE TWO INTERACTIVE SOFTWARE INC annual selling & marketing expense for 2024 was $1.55B, a 2.29% decline from 2023.
What is TAKE TWO INTERACTIVE SOFTWARE INC's 5-year selling & marketing expense CAGR?
TAKE TWO INTERACTIVE SOFTWARE INC selling & marketing expense grew at a compound annual growth rate (CAGR) of 31.81% from FY2021 to FY2026, going from $445.0M to $1.77B over 5 years.
- Company
- TAKE TWO INTERACTIVE SOFTWARE INC
- Ticker
- TTWO
- Sector
- Technology
- Industry
- Services-Prepackaged Software