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Salesforce, Inc. Selling & Marketing Expense 2008-2027 | CRM

Annual FY2008–FY2026 · quarterly through Q1 FY2027

Latest annual · FY2026

$14.35B

+8.2%YoY vs FY2025Source: 10-KFY2026

From $376.5M in FY2008 to $14.35B in FY2026: 38.1× in 18 years.

By quarter▲▼ vs a year before
Fiscal yearQ1Q2Q3Q4
FY27$3.8B+9.9%Not reportedNot reportedNot reported
FY26$3.4B+5.9%$3.4B+6.8%$3.5B+4.0%$4.0B+15.7%
FY25$3.2B+2.7%$3.2B+3.6%$3.3B+4.7%$3.5B+1.0%
FY24$3.2B−6.5%$3.1B−9.1%$3.2B−5.1%$3.4B+1.5%
FY23$3.4B+32.5%$3.4B+25.1%$3.3B+7.5%$3.4B−2.3%
Share24%24%25%27%

Shaded by size: darkest is the largest quarter shown; ringed is the latest reported; a dash marks a quarter with no separate figure. Each quarter sits by its period-end date. Share: its typical part of the fiscal year.

Key Statistics

Trend DirectionGrowing
CAGR

+8.2%

FY2021
$9.67B
FY2026
$14.35B

5 years selected · on the chart

01—History

Selling & Marketing Expense History

Year-over-year comparison from 10-K annual reports

  19. $14.35B
YoY changeLargest recent move+30.8%in FY20Latest +8.2%

02—Ledger

Selling & Marketing Expense, period by period

PeriodValueChangeSource
FY2026$14.35B+8.2%10-K
FY2025$13.26B+3.0%10-K
FY2024$12.88B−4.8%10-K
FY2023$13.53B+14.1%10-K
FY2022$11.86B+22.5%10-K
FY2021$9.67B+22.0%10-K
FY2020$7.93B+30.8%10-K
FY2019$6.06B+29.8%10-K
FY2018$4.67B+22.6%10-K
FY2017$3.81B+17.6%10-K
FY2016$3.24B+17.5%10-K
FY2015$2.76B+27.2%10-K
FY2014$2.17B+34.3%10-K
FY2013$1.61B+38.0%10-K
FY2012$1.17B+47.7%10-K
FY2011$792.0M+30.9%10-K
FY2010$605.2M+13.2%10-K
FY2009$534.4M+41.9%10-K
FY2008$376.5M—10-K

03—Questions

What is selling & marketing expense?

Selling and marketing expenses represent the costs of promoting and distributing products or services to customers.

What is Salesforce, Inc.'s current selling & marketing expense?

Salesforce, Inc. (CRM) annual selling & marketing expense for 2026 was $14.35B, a 8.21% increase from 2025. Salesforce, Inc. selling & marketing expense for the quarter ending April 30, 2026 was $3.77B.

What was Salesforce, Inc.'s selling & marketing expense in 2025?

Salesforce, Inc. annual selling & marketing expense for 2025 was $13.26B, a 2.95% increase from 2024.

What was Salesforce, Inc.'s selling & marketing expense in 2024?

Salesforce, Inc. annual selling & marketing expense for 2024 was $12.88B, a 4.80% decline from 2023.

What is Salesforce, Inc.'s 5-year selling & marketing expense CAGR?

Salesforce, Inc. selling & marketing expense grew at a compound annual growth rate (CAGR) of 8.20% from FY2021 to FY2026, going from $9.67B to $14.35B over 5 years.

Company
Salesforce, Inc.
Ticker
CRM
Sector
Technology
Industry
Services-Prepackaged Software
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